Change is the name of the game. In this, case Twitter is following the league of Facebook and Instagram, who have both brought some revolutionary changes in terms of content consumption.
Give everyone the power to create and share ideas and information instantly, without barriers. – Twitter Mission Statement.
Now the duplicity of content will not be able to thrive the twitter policing. There is a mechanism with which the identical tweets from multiple accounts would be prohibited. This comes as a relief in the days of data duplicity and IPR.
Also, simultaneous tweeting from third party platforms for making a hashtag or a campaign viral, will also be put under scrutiny. This would also check for authentic content and not robot based tweeting mechanism.
Marketers now need to start utilizing the social monitoring feature to involve people who are active users and are continuously tweeting and retweeting the brand based content. This way microblogging becomes an aid to digital marketing.
The bulk or aggressive activities on Twitter, also known as spams are also monitored for content wastage and to encourage original content.
Twitter’s mission statement is to “give everyone the power to create and share ideas and information instantly, without barriers.” This can be achieved through twitter chats which enables better complaint redressal system. It is a known fact that the best way to serve a consumer is to reach the consumer in a faster and a targeted manner. There are numerous online marketing campaigns that have took off successfully solely because of Twitter marketing. The tweets, if personalized and kept crisp and concise, can create an effective campaign with better customer penetration.
Last but not the least, marketers should direct their efforts towards Twitter video marketing too. Twitter is not the first choice for this but an audio visual medium is as effective here as on any other platform.
These are some quick tips and tricks for Twitterattis of marketing out there.