Social Media Marketing – a term well defined, yet undergoing constant re-phrasing, for continuously re-emerging facets of marketing across social media platforms. Commenced as an ingenious idea to market brands and businesses across the consumer generated mediums; over the years, it has transpired into a vigorous marketing endeavor that requires exercising, inventing and performing every day. And with it, has transformed the way we market online, filter and reach the right audience amongst the millions of platform users, and be invincibly competitive.
The unceasing and eternal quest for unquestionably empowered social media marketing and the insatiable thirst for winning over this everyday battlefield has unveiled and discovered various trends, tactics, technologies and platforms for propelling and promoting various businesses, products and brands across the web, through these years. And, every time we try analyzing and concluding these strategies and concepts, we meet another few new identities and ideas to be embraced and adopted for satiating marketing efforts.
And, here we define such newer identities and ideas that will influence, lead and also outshine the year 2017, followed by the next few years:
SEO Integration on Social Media
We have been searching and researching for everything we want to know over internet across search engines, since the emergence of web and internet. But, this is also seeing a behavioral change for some time, as the users have started searching for information, products and service over social media platforms also. This is perhaps inspired by the fact that over social media, users get results in the visual form of content, which is naturally more appealing and easy to eat. Plus, here, users believe to get real reviews, experiences and thoughts.
Compelled by this, we may soon hear about a technology or technique for a robust SEO on social media, far ahead of simply adding hash tags on the content.
Live Marketing via Live Streaming
The inclination towards videos, precisely saying – interesting & engaging videos is already ruling the consumer driven online platforms, which is now undergoing a whole new conversion into live streaming led by fresh identities like Meerkat, Periscope and Blab. And, it’s not only about creating videos; it’s about creative live videos – which better motivates the audience for engagement and involvement, for being sign